Problem
B&Q wanted to supply its retail and business customers a sustainable, robust and eco friendly cellular paving system which would allow their customers to overcome onsite challenges such as excessive flooding, rainwater runoff, as well as protecting delicate grass or areas of high vehicular and pedestrian traffic.
As importantly, the product was required to be sufficiently robust and price competitive to perform as well as alternative solutions for example tarmac, concrete and flagstaff paving. In addition the product had to be aesthetic for landscaping requirements – allowing the use of grass or decorative stones as infill – and be simple to install by B&Q’s customers.
Solution
After extensive research and testing of competing products, GeoGrid™ was selected due to its superior performance and competitive pricing. This decision reflected not only GeoGrid’s™ commercial benefits but its unique product features:
Verdict
In 2011 B&Q committed to continuing to market GeoGrid™ throughout a selection of its UK stores, making this the third consecutive year of the successful business relationship.